Crunchyroll is focused on attracting more women to its platform, bringing specific series that would possibly appeal to a large segment of the female audience.
The vice president of Crunchyroll mentioned in an interview that although there is a sizable female fan base, they have historically been underserved.
Crunchyroll wants more female audience
Adamian stated that the company is focusing on anime more aimed at women and wants to reach that community, as, according to her, the female audience is underserved.
The vice president believes that cute series could attract more women to the world of anime. However, it is important to highlight that acquiring “cute” series could also attract a younger audience, and not necessarily adult women.
For example, ABEMA data of 2021 show women’s interest in series such as Mushoku Tensei, Mieruko-chan, Kimetsu no Yaibaand even Redo of Healer. All these anime are a success with the female audience.
Considering this data, we can conclude that Crunchyroll is focusing on attracting a more childish audience, rather than expanding its adult female fan base. There are many anime that are successful with the female audience without the need to adhere to very specific genres. Let us know what you think in the comments.
via Global Licensing
