Anyone who uses YouTube Premium missed the chance to watch the first episode of the anime Blue Archive on YouTube as part of Yostar’s marketing strategy for the anime based on the popular action game.
The Blue Archive anime premiered on April 7 and had a free first episode of RNG, and the series received a positive response from the public earning much praise for the anime adaptation.
Ep 1 of Blue Archive was streamed as an ad on YouTube
Users were surprised to find a 25-minute ad, something unusual on the platform, and when they went to check, it was the entire first episode of Blue Archive!
Reactions were overwhelmingly positive with users commenting: “This is the first time I’ve regretted my YouTube Premium subscription” and “I love it when companies show their unhinged side.”
The fact that it’s an ad means you could watch without interruption, but the ad actually contains smaller ads for Blue Archive. Will we see more companies following this strategy in the future?
via Automaton
