A Sony at its annual corporate policy conference for fiscal year 2024 highlighted current initiatives to maximize the value of its intellectual properties, divided into three phases: “creation”, “training” It is “expansion”.
When it comes to anime, Aniplex, a Sony group company, highlighted its commitment to the production and distribution of high quality works. Furthermore, the development of its own animation software called “AnimeCanvas” as part of its efforts to improve production efficiency. This software, developed in collaboration with engineers from the group Sonywill initially be used in the production studios of Aniplexas A-1 Pictures It is CloverWorksand in the future it should be offered to external studios.
Regarding international expansion, it was announced that the anime streaming service Crunchyrollexceeded the 13 million subscribers. A Crunchyrollwhich since the acquisition of Funimation in 2020 it is under the management of Sonyhad notable growth in 5 million subscribers in 2021driven by exclusives like the popular “Demon Slayer” series.
Leveraging the group’s ability to comprehensively handle the planning, production, distribution and reuse of anime content, the Sony plan now establish an academy to train anime creators abroadin collaboration with the Aniplex and the Crunchyroll as main entities, and in partnership with industry. This initiative reflects the Sony’s commitment to strengthening training in the sector and contributing to the development of international talent in anime creation.
