More and more Japanese studios have their eyes set on the West, from 2012 to 2021, Toei Animation saw an increase of more than 40% in global revenue, with these profits being in part consumed by licensors in countries where the company does not have a presence. To eliminate these intermediaries, Toei Animation announced according to Variety plans to expand globally.
In Dragon Ball The slam dunk passing by One PieceThe Toei Animation is growing a lot, both in size and revenue, and now plans to expand to Europe and South America. The company will start by opening an office in Italy, another in India and in the near future in South America.
Currently, the Toei Animation It has some offices in the West. The company has long had workers present in North America, as well as Asia, Australia, Africa and the Middle East. However, it appears that the Toei Animation is looking forward to expanding these branches and opening new ones.
Shinohara Satoshiexecutive of Toei Animationdetailed the company’s ambitious plans during a recent appearance on TIFFCOM. It was there that the executive said it would be “extremely significant” to have a sales division present in India. What about an office in Mexico? Well, Shinohara says that serving this Latin American audience would be a “game changer”.
Given the rate of growth of anime and manga around the world, it is easy to see why the Toei Animation is very interested in this expansion.
