A new commercial for the gacha game “Uma Musume” is airing on Japanese TV, showing the characters in school swimsuits walking along the beach in celebration of the Japanese summer.
Watch the commercial below and share your impressions. The video is short, only 15 seconds long:
Uma Musume Commercial Criticized for Sexualization
The commercial sparked debate after a parent shared on Twitter their displeasure with its prime-time airing. According to the person, while watching TV with their daughter, the commercial started playing, and the child began singing the song in the video, which bothered her.
She criticized the presence of commercials that sexualize female characters, emphasizing body parts such as breasts. She expressed her concern about protecting her daughter and educating her son not to be influenced by such content.
“Girls are not objects of contemplation nor horses. The treatment of girls in the world of manga, anime and illustrations is often uncomfortable. There are authors who do a good job, but still…” stated in another publication.
Currently, this person’s profile is locked, possibly due to the repercussion of his tweets among anime and gacha game fans.
The debate generated mixed reactions. Some people supported the criticism of the commercial, while others disagreed, accusing her of using children as a pretext to express her opinions.
One person commented: “Look, another person using children as a shield to express their opinion.” Others pointed out that critical behavior can be harmful to children, especially when they get upset over a simple song.
via Yaraon
